Welcome to the playful yet minimalist world of Dadamora!
We are an Estonian label based in Tallinn, designed by Mariliis and Tõnis Kenkmaa. Dadamora creates organic garments and accessories for babies and kids aged zero to ten.
Dadamora’s apparel stands out thanks to the original illustrations of sweet, but simple animals and veggies that kids know and love. All of our pictures are created by our in-house designer and artist Tõnis. These Dada-animals have proved to be great company when kids find themselves in new situations. Dadamora’s designs are simple, modest and focused on being comfortable. Our items are made to suit every occasion throughout the day, be it playtime or café visits with parents.
We like to take after the words of Vivienne Westwood: “Buy less, choose well, make it last.” Nowadays it is easy to get excited and buy unnecessary or too many clothes for our beloved kids (or even ourselves!), so we have made it our mission to make clothing that kids do not need to or want to change out of – items, that are versatile and fitting for different occasions.
We use the finest quality fabrics to ensure the longevity of our items after several washes and even several wearers. Since we care about the health of our children and wish to keep our planet green longer, we at Dadamora use high quality organic, GOTS certifed cotton and a small selection of ÖKO-Tex certifed cotton for our garments. All of our fabrics are made and products sewn in Estonia so we can ensure the fair treatment of workers involved in our business and the high quality of items from the very beginning.
The garments are silkscreen printed by hand at our studio in Tallinn.
Our colour solutions are soft-toned and inspired by the seasons. We prefer to use gender neutral colours (with some rare exceptions) for several reasons. Neutral colours are perfect for long-lasting items like ours, since a garment can be handed down from one sibling to another, but it also allows the child to choose his or her items based on liking without having to think of something as “too girly” or “too boyish”.
We believe that our clothes are the perfect companions for little ones during the most playful part of their development journey!
… and it’s organic!
Liiva 18, Tallinn 11622, Estonia